There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services offer in a persuasive way. The emphasis must be on results, not features. Let’s take a minute to reflect on each of the components: Command Attention: This is most often accomplished with a bold headline statement. You need an attention-getter that compels your audience to

Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity; Merchandising; Promotions.   With a strategic plan in place that encompasses the above, you’ll have a solid foundation to use public relations for your business in the best way possible. Public relations include anything that can be identified as media. Don’t limit yourself to any one form of media. The attention of newspapers, television, radio,

Relationship building is one of the most fundamental ways to develop your business. By building relationships with your suppliers and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the ones who will benefit the most from your success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Always look for great ways to offer your vendors rewards for helping grow your business

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” probably sounds scary, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The success realized from direct mail marketing and the availability of computers can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products and/or services. Here are the key steps for creating a highly effective direct mail marketing program: List

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need to be: Inviting; Informative; Enjoyable. The biggest fear of most new customers is the dreaded buyer’s remorse. You want to help them avoid this at all costs and you should be able to mitigate this feeling if you have provided a quality product and/or service